Piano and Violin led me to Art and Design. It was the expression of ideas via my hands and fingers that was the familiar process. Translating printed notes into music was the “coding” How many in design also have a history with a musical instrument? #designmusic #design #music #visualart #musicalarts
“LEADERSHIP AND LEARNING ARE INDISPENSABLE TO EACH OTHER” – JFK
Today’s office - product photography @trgmultimedia has an amazing studio.
Absolutely everything you need for #photo #film #cgi
#productdesign #packagingdesign #creativedirection #photography #kidscrafts
“When you buy something made by a person, there is something special there, And you do feel it. The consciousness with which a thing is made is often more important than the thing Itself.” J. Donald Waters
I’m scary passionate when I talk about creative process. It is my zone. The only thing that excites me more than taking about the “how” or the “why” is the actual process of doing or #making.
And I love to hear the paths to a solution. There’s never only one route. 💛💛💛 #art #design #creativity #ux #creativedirection #consumerproducts #consumerproductdesign #blackdesigners #womenindesign
What materials do you use to create product and packaging comps?
Notes From a Young Black Chef - I attended the book tour talk for Kwame Onwuachi at my local library (this branch had this AMAZING theatre, with stadium seating, I would have never imagined a space like this, and had never been in this part of the building. Yet ANOTHER reason to patronize your new, renovated local libraries) Several takeaways from this young chef about the creative process, the inspiration, the passion and the pressure of running a kitchen. He was funny AF, and shared his real authentic self.
Kwame shared how he navigates the spaces of fine dining, and how his influence allows others to enter the space and be present with comfort.
Best question and answer of the evening for me:
Q:“What’s the difference between a chef and a cook?
A: “A chef is a leader, can inspire others to follow his lead” - 29 year old #kwameonwuachi
Buy & read this book.
The Beastie Boys honor the 30th anniversary of Paul’s Boutique with an Adidas collab for a good cause.
Adidas has announced a new collaboration with hip-hop group the Beastie Boys in commemoration of the 30th anniversary of the group’s second studio album Paul’s Boutique.
The collection was unveiled at Adidas’ Beyond the Streets exhibition space in New York City.
According to High Snobiety, it will be highlighted by a new Adidas skateboarding shoe influenced by the group’s experience with skating, hardcore punk, hip-hop and graffiti culture over the last 30 years. A portion of the sales of the collection will go to PEACE Sisters and Little Kids Rock.
The design books currently at the ready for yesterday’s work. Two books were purchased at Eslite Spectrum Bookstore Harbour City, Tsim Sha Tsui in Hong Kong, one at Tokyu Hands Shinjuku Store, and the other via Amazon after working with the photographer for a project.
What design books do you reference for creative inspiration?
#PetaltoPaper #HandmadeZakka&Craft #HandmadeZakka&Toys #Flow
This may, I was named as the inventor, for the container & labeling process design. (I started this work in 2013, filed for patent in 2015 and the patent was granted this May.
Although I am no longer with Faber-Castell, I have contributed to the intellectual property history of the brand, being the first American and the first African American to be granted a patent for the brand (stadium cheer)
The design strategy was intentional in the protection of creative equity and building efficiencies into the manufacturing and production processes.
When you incorporate manufacturing and production understanding in your creative process you can impact operational process. Design is not only how something looks.
While not a utility patent, a design patent protects creative intellectual property efforts. The effort resulted in work which has protections for the next 15 years.
What did this new design accomplish? (It's all in how the creative brief was written ya'll)
• Eliminated costly manufacturing processes.
• Reduced inventory and waste at the factory level.
• Improved production time.
• Eliminated reliance on poor forecasting.
• Cost savings for compliant trilingual labeling.
• Increased the overall life of the product with the new air-tight housing.
• Allowed the customer to actually see the pigment in the container.
• Much cleaner, chic aesthetic.
• Allowed for formula coding on the housing.
• Pat Pending and Pat status protected(s) this product from knockoffs.
A few weeks ago, I shared a throw-back story about an a development project and cited my history at EK Success. That post would capture a few likes, but I actually forgot about it until a new comment was added:
This, my friends, might be the BEST comment I’ve ever received. This young lady ( who coincidentally I was already following on Insta) posted this message on my @besupercreative page.
She was influenced by the products I and many other talented people created at @eksuccessbrands well over a decade ago (back at the Carlsdadt NJ location).
She credits her Dad (who worked at EKS and would bring her creative materials) for her inspiration to pursue art and design. She would later reveal to me me who her Dad was and I totally remembered him for his kindness and his wonderful spirit. I remembered him instantly.
There were so many good people who I met during my time there, by FAR one of the best creative cultures and the best experience in my career. To have his daughter share this on my page floored me. She went on to pursue a career in the arts as an illustrator/designer.
We have no idea who’s watching, or who’s being inspired. Her post absolutely made my day!
Be sure to follow fellow creative @daveiaodoi ! on Instagram 🎯🎯🎯 https://daveiaodoi.com/hello/
GIF of my tour of a Glitter Glue factory in Ningbo China. Very glittery!
On this blog I ALWAYS talk design and creativity, but today I’m gonna talk D.O.G.
My dog Pepper is a 16 year old Lhasa Apso. A few weeks ago, Pepper showed me WHO was BOSS.
Pepper made it clear today:
1. He does not like to be outside.
2. He does not like to be ignored.
3. He does not tolerate being around strange humans.
4. He does not want snacks when he wants what he wants. Snacks mean nothing to him.
5. And when he's mad, he's certain to get his payback.
Creative consumer product design professionals MUST be great storytellers, and do so with few words and images. If lucky, designers get to do this work with the help of copywriters. Often, designers are only working with developers and marketing partners. They are the first consumer “pitch” person via the design effort.
One of the most difficult jobs is storytelling for DIY products which are creativity complex. Images, graphics and copy-writing are the tools of the trade.
You’ve got to tell the product story in a concise manner, capture the shoppers attention and tell them what the product does in a matter of seconds.
Designers have to create a compelling story telling aspect to creative consumer products.
What is it?
What does it do?
Who is this for and who’s purchasing it?
How do I do it?
In this instance, you’re selling to Mom, Dad, Grandparents (Adults) and the Kid. You have to consider what language do you use for all of these shoppers, and what aesthetics do you apply?
If you can’t capture their imaginations, they’re moving onto the next thing!
This is what packaging iteration design can look like. The lettered packaging options were submitted for an online consumer insight review. Consumer comments helped to eliminate the options that failed to communicate the concept.
Also included, the final iteration which went to production, front and back. Notice the cute kid didn’t make the final cut. 😏 Sometimes models “read” well on packaging, sometimes not. It’s a cost you’ve got to budget for, you usually can use the model shots in other marketing collateral.
Some of my first projects as a Designer at EK Success for Stickopotamus.
Some of my best ideas were developed when I was out of my normal 9-5 environment. Why it’s important to get up, get out and experience new stimuli.
I found these prototypes at a Hong Kong gift fair. At the time, Llamas as a motif were beginning to trend. We applied the Llama motif and modified the LED source via a mechanism that met the target landed cost for the project.
Photo “real” sticker embellishments for Stickopotamus (Sticko) EK Success
Before photo stock companies relaxed the rules in the fine print, and before digital photography, because so widely available, when you needed an original rights-free image, you had to create it yourself. In this case, the project brief (which I had written) called for original photos of popular flowers (an ever-popular theme for art and craft projects).
At the time the photo studio of choice was GF Studio in Wyckoff, New Jersey, who at the time was also the primary photo studio for Toys’ R Us. It was always fun to work off-site at GF Studio for the day because you’d never know what fun toy product Gary Franco and the gang were shooting that week! ( and Gary was so fun to work with!)
To find the variety and quality (and budget price point) of flowers needed for the project, I beat it to the Manhattan flower district ( early morning from NJ ), to select the best buds for the photo shoot. After which I made my way back to NJ to the studio to get on with the photo shoot. GF Studio was really great with food photography and styling as well and captured the flowers in perfect form.
Below: some of the images from the shoot and the end product designs.